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May 09

Ambiguity and Truth

Milton Glaser gives one of the more insightful talks on how the marketing industry struggles with truth vs. spin and how marketers objectify their target audiences to salve their conscience.  The essay rambles a bit at the beginning, but gets better when Glaser describes a test that he gives to his students to see if they would design an ad or a package for a product that would harm friends and family.

http://www.miltonglaser.com/pages/milton/essays/es2.html

Thanks to VentureHacks for posting the other essay on Glaser’s ’10 Things I Have Learned’, which lead me to this essay.

[Note to self: Nothing to say.  Nice to give a shout-out to VentureHacks.]

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