15

Dec 10

Be Rewarded for Web Browsing

Google’s Chrome browser will donate to several different charities just for opening tabs in their browser through the use of a Google Chrome extension. TechCrunch wrote a post about the charitable program, but the question remains: why?

It would be interesting if using tabs were new, but the tabbed web browser framework has been around for a while.  It would be interesting if Google was encouraging a socially valuable web behavior through a unique game mechanic.  Heck, it would make sense if Google just wanted to show off how fast the Chrome browser is.  But it seems like it’s none of these reasons.

Maybe I’ve grown so cynical that an effort as baldly charitable as this one invites skepticism.  Is it possible that this is purely altruistic?  I guess I will stop worrying and start clicking.

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